In July Dr. Elsey’s puts 1000’s of orange breakaway collars in specially marked bags of Dr. Elsey’s 40 lb. Ultra litter.
Find yours in July!
#orangeinside is Dr. Elsey’s campaign in support of Lost Pet Prevention Month (July). When cats are seen wearing orange collars, it is a signal that they have a home and belong inside. We’re inviting cat parents to spread the word and show off their cats wearing the orange breakaway collars Dr. Elsey’s is putting in specially marked 40 lb. bags of Ultra Cat Litter this July. By sharing your cats rocking selfie you’re entered to win 1 year of Dr. Elsey’s Ultra cat litter for free!
Post a photo of your cat in their orange collar to Instagram, tag @drelseys + #orangeinside – that’s it – your post is your entry.
Entries are open July 1, 2026, at 12:01 a.m. MT through August 31, 2026, at 11:59 p.m. MT. Posts shared outside that window won’t qualify.
One year of Dr. Elsey’s Ultra cat litter free: Twelve (12) 40 lb. bags of Dr. Elsey’s Ultra litter approximate retail value (ARV): $275.88.
One winner will be selected.
One entry per household. Every entry (Photo shared to Instagram) needs both the #orangeinside hashtag and the @drelseys tag to count.
The Sweepstakes is only open to legal U.S. citizens or permanent legal residents (green card) residing in the lower 48 states as well as legal Canadian citizens or permanent legal residents and is void where prohibited by law. See the official rules for full details.
Yes – your account and post need to be public so we can see your entry. If your account is private, we won’t be able to view the photo or count it.
A follow is awesome. We welcome you to the Dr. Elsey’s family, however, it is not required! Tagging @drelseys and using #orangeinside is what registers your entry.
Any photo of your own cat wearing their orange collar that shows off their personality. Keep it friendly and appropriate – entries that are offensive, unsafe, or not your original photo may be disqualified.
The winner will be selected after the sweepstakes closes and will be notified by direct message on Instagram within seven (7) days of the drawing. A social media announcement may also be made. Please ensure your direct messages are open so we can contact you.
The winner will be selected after the sweepstakes closes and will be notified by direct message on Instagram within seven (7) days. Winner will be notified via Instagram DM, supporting social media announcements may be used. Be sure your DMs are open so we can reach you.
By entering with #orangeinside and tagging @drelseys, you’re giving us permission to feature your photo across Dr. Elsey’s channels (social, website, email, etc.). Full usage terms are in the official rules.
No purchase is necessary to enter or win.
No. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram.
Full official rules are available at this page.